The Boozy Bulldog

Jeff distills gin, brews ale, and loves bulldogs. Thus “The Boozy Bulldog” was born.

Key elements for this brand:

• Simplified illustrations: the illustrated pups, just as they are in real life, are sweet, simple, and playful. There’s no need to complicate them with shading and lots of detail, strong thick lines used sparingly do the job well.

• Bold colors: these are strong and heavy boozes and the colors match that feeling.