Dodo Dough

Dodo dough is a playful take on what branding for a bakery can be. A bit silly, but delightfully delicious.

Key elements for this brand:

• Color: the palette I chose emphasizes the non-traditional and fun nature of the brand. Dodo Dough is all about the delight and silliness that a delicious baked good can inspire.

• Illustrated elements: from the Dodo to the many baked goods, the illustrated elements can be used to tie together menus, social posts, and even merchandise.

• Typography: with three distinct typefaces any future applications should have the freedom to create fun and energetic compositions.